Retiring from boxing has opened up a number of business opportunities for Shane, who is a firm believer that you should never stop learning. The Shane Cameron Group includes a range of entities: Shane Cameron Fitness Gym, Shane Cameron Promotions (Fight Nights), The Shane Cameron Foundation – helping young boxers through funding, coaching and mentoring, Counterpunch by Shane Cameron - a top-quality boxing and fitness equipment range, and now, Counterpunch Fitness! A boxing and fitness app was developed after enduring the first of many COVID-19 lockdowns and seeing a gap in the market to help people from a physical and mental health perspective.